The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
The Definitive Guide to Accelerated Mobile Pages (AMP)
Your AMP inventory is worth more than you think
The best-kept AdWords secret: AMP your landing pages
5 Reasons to Consider Pumping the Brakes on Google AMP for Your Website